CARLA ALTÉS 

       




(Education)


  • MSc in Management of Creative Business Processes, Copenhagen Business School (CBS). 2022 - 2023
        A managerial approach that identifies the balance between nurturing creativity and the requirements of running a successful business. 
        Electives: Business Intelligence and Product Development.

  • Bachelor’s Degree in International Business and Marketing, UPF (ESCI). 2017 - 2021
        · Scholarship for academic excellence
        · Thesis on Crafts and Innovation
        · Semester abroad, Copenhagen Business School (2019)

(Courses)


  • Excel from Beginner to Advanced. Udemy. (18h) Jan 2024
  • INSIDE LVMH Certificate. Creation & Branding, Operations & Supply Chain. Nov 2023
  • Management of Fashion and Luxury Companies, Bocconi. 2022
  • Course in Competencies and Tools in Entrepreneurship, UPF-BSM.
    Oct 2021 - Feb 2022. Winner of the first edition
  • Strategy and Sustainability, IESE Business School. Online course. 2022
  • International Women‘s Health and Human Rights. Stanford University. Online Course. 2020
  • Modern Art and Ideas, MoMa. Online course. 2019


    (Experience)


    • ANOTHER ASPECT. Marketing and Project Specialist
      October 2023 - Present. Internship. Copenhagen
          ·  Made the omnichannel marketing strategy for 2024
          ·  Enhanced CRM effectiveness, optimizing audience engagement, and refined flows and automations
          · Established weekly reporting and organised the brand’s internal conten
          · Oversaw paid media and did performance monitoring on the brand’s eCommerce and SoMe channels, bringing a data-driven approach.

    • Tekla. Art Department
       April 2023 - October 2023. Internship. Copenhagen
          · Contributed to campaign organization, concept development, handover, and content rollout.
          · Responsibilities included coordinating photoshoots, managing sample stock with the PR team, preparing shooting plans, securing products, sourcing styling props, updating the production calendar, and collaborating with teams such as Marketing, Wholesale, and E-commerce.

    • Coordonné
      • Marketing and Project Coordinator 
       Jul 2021 - Aug 2022. Full-time. Barcelona
          · Led a key role in shaping a cohesive marketing strategy with data-driven analysis, successfully transitioning to a B2C model.
          · Oversaw new website and brand identity development, optimized email marketing, organized compelling photoshoots, and managed the brand across eCommerce, social media, and press.
          · Established lasting media relationships and represented the brand effectively at international events.

    • Marketing Assistant
       Jan 2021 - Jun 2021. Part-time. Barcelona
          · Assisted in developing the marketing strategy, managed social media, and conducted sales analysis and market research.

    • weincontro
      Digital Marketing and Content Specialist
      Aug 2020 - Nov 2020. Part-time. Barcelona
          · Played a crucial role in enhancing weincontro’s clients’ online presence through captivating social media content, email campaign design, and monitoring advertising performance.
          · Contributed to developing strategic marketing plans, capturing leads, and identifying potential collaborators to support clients’ commercial strategies.

      Digital Marketing and Content Intern
      Jan 2020 - Jul 2020. Internship. Barcelona

    • CBS Wire. Student Reporter
      Sept 2019 - Jan 2020, Part-time. Copenhage

    • ESCI-UPF. Communications Department Intern
      Feb 2019 - Jun 2019, Internship. Barcelona
          · Contributed to content creation, managed CRM systems (Salesforce), developed marketing campaigns, and executed events.


    (Entrepreneurship)


    • altés, design industry (Currently in development). Founder. Platform connecting artisans, product designers and end customers to create unique, personalised pieces while promoting emerging designers and preserving the traditional creation of artisans in rural areas.
          Winner of the first edition


    (Experience, other)


    • BBVA, Barcelona. Customer Service Assistant. Aug 2018 - Jan 2019 (specific days)
    • Zara. Sales Assistant. Apr 2018 - May 2018 (part-time)
    • Au-pair. Ireland, Jul 2016 - Aug 2016


    (Extracurriculars)


    • CBS Design and Living Club. Head of Marketing and Communications. Copenhagen, 2024 - Present
    • Bachelor’s Thesis Supervisor. UPF, 2023 - Present
    • Student Representative and Representative at Gender Equality Commission. UPF (ESCI), 2018 - 2020
    • Delegate of Committee IV on Dispute Prevention. Model WTO. St. Gallen, Switzerland, 2019
    • Volunteer in the Communication Department of UPF - Clínica Jurídica and in Projecte Rossinyol, Mentoring of children in disadvantaged situations. 2019


    (Skills and Languages)

    I’m creative pragmatic, determinative, resolutive and detail-oriented.

    • Photoshop, experienced
    • Lightroom, experienced
    • Indesign, experienced
    • Illustrator, beginner
    • Premiere, beginner


    • Microsoft Office (experienced in Excel)
    • Meta Business Manager, Google Analytics and Google Ads WordPress, Shopify, Woocommerce, Netsuite (Oracle)
    • Mailchimp, Klaviyo, Later, Notion, Trello
    • RStudio (R)
    • Figma
    • Analogue photography (click here)

    • Spanish and Catalan, mother tongue
    • English, advanced (CAE)
    • French, equivalent to B1
    • Italian, equivalent to A1

    (What I love)

    I am fascinated by the abstraction and colour of Milton Avery’s paintings, the personality and essays of Montserrat Roig, the well-curated magazines, and the aimless travels with an analogue camera in hand.

    (Contact)

    +34690776063
    carlaltes@gmail.com

    LinkedIn
    +34690776063
    carlaltes@gmail.com